Kareem Jackson is a multi-award winning writer, publisher and serial entrepreneur who first began eyeing the Philippines in 2011 as an outsourcing partner for his US publishing house which was financially strapped by huge printing costs and racism in the US. He secured a partnership which cut the publisher’s magazine printing, design and development cost by nearly 80% and re-invigorated his publishing division.
The founder of Minority Success America, Jackson is a simple man at heart. Though he was ridiculed and the focus of numerous US TV News reports, Jackson decided to outsource over 50% of his US operations in 2012, laying-off more than 100 team members and closed his 10,000 sq. ft. creatives loft in downtown Kansas City.
To the surprise of his peers, he used this business outsourcing-style innovation, not get richer, on the contrary, Jackson simplified his life, downsized US operations, cut-back the 60-75 hour weeks he was use to working in the US just to break even, bought a catamaran yacht in Marina Del Rey, California near his families horse ranch and by 2013 nearly 100% of his business would be outsourced and run from his laptop.
Initially, the outsourcing and US Dollar Conversion Rate was merely savings which he would apply to his US magazine publishing. However, after an eye-opening invitation to Jackson and other US Media by Philippines former President Aquino III while visiting New York City, Kareem looked to Asia. Aquino asked US Media to visit and see his country for themselves and subsequently feature the Philippines in positive ways; following the negative press of PH Media murders and sex-trafficking plagued the countries image.
Kareem Jackson had already, successfully down-sized his life and was looking for a tranquil and simple-lifestyle. He was surprised by President Aquino’s sincerity, and subsequently took the PH President’s open invitation seriously. From aboard his catamaran yacht where he now lived full-time; before having ever visited the country, via PH-based lifestyle, tourism and business consultants, Jackson developed his premier issue of ‘The Philippines Magazine’ international.
Jackson, using his own out-of-pocket finances and passion for positive media, as a debut and positive-image solution for the Philippines Department of Tourism (under Sec. Lim) and the Office of the President. As well as, PH-based printers, and both US and PH-based photographers, designers and contributors . The maiden issue was printed in the Philippines and shipped to the United States and distributed (for free) to more than 500 US-based Filipino-owned businesses and events -it was the first of its kind. Conceptualized, developed, published and delivered 100% from his laptop, Jackson virtual-business model was now tried, tested and proven success.
Kareem Jackson subsequently visited the Philippines to see the country for himself, he was met at the Aquino International Airport by representatives from the PH DOT, local press and partners. Upon visiting the country, he was immediately appalled by the highly-false, bias and unfair media -just as Aquino as expressed. He fell in love with the lifestyle, Filipino hospitality and later returned with more magazines in-hand to distribute copies in the country as well. .
Despite heavily ridicule, seeing an untapped mega market, he abandoned the magazines initial ‘A-list’ editorial direction and re-vamped the magazine to exclusively showcase the ‘optimistic side’ of the Philippines and announced the magazine would be 100% complimentary in-print, on-line and in digital formats so the whole world could see the beauty of the Philippines. He would later, cater the complimentary publication to the Philippines mainstream and/or ‘masa’ markets and lifestyle which he found to be the future of the countries success and the true-beauty of the country.
Jackson was right. The Philippines later became the world’s fastest-growing economy, beat-out India for call center and BPO industry and was consistently ranked highest by National Geographic.
Today Kareem Jackson has more then 10 magazine titles, events and competitions in the Philippines ranging from lifestyle, to tattoo, nightlife and outsourcing, over 100 tours from beautiful islands, underground shanties and elite destinations. He is the countries first black American/foreign media host, with a radio and TV show deal on the table with Malancanang Palace, he’s appeared on more than 500 PH and US-based radio, print features, video blogs and TV Shows promoting the true-Philippines lifestyle. In addition, Jackson and his group KA&CO a US LLC which handles international business development, seminars, marketing and publishing, and also helps PH-based businesses develop their operations to attract the growing foreign and international consumer/investor markets, as well as marketing the Philippines internationally.