FUBU
I n t e r n a t i o n a l :
Citi Bank:
FUBU, which stands for
A true American legacy.
Five Urban Brothers United,
Founded in 1812 as City Bank
but was nicknamed, For Us By Us.
of New York, statesman and retired
14
The nickname was used within the
Mossimo:
Colonel, Samuel Osgood was the first
African-American community due to
An American apparel
president of the bank. Later, owner-
its company's groundbreaking roots
company founded in 1986
ship of the bank was taken over by 19th
as one of the first `true-urban' brands:
by, Mossimo Giannulli in
century business tycoon, Moses Taylor
developed by black Americans spe-
Balboa Island, New Port
who used it mainly for the treasury
cifically for employment and sell
Beach California
and finance of his own massive
13
to their own community.
business empire.
Western Union:
American
entrepreneurial
history. The
20
Western Union
Company is based in
Englewood, Colorado.
Shakey's Pizza
8
The pioneer of the
Founded in
`telegraph industry'
Sacramento,
5
19
and an industrialized
California in
monopoly which set the pattern
1954 by
for American-style communications
Sherwood
businesses today.
`Shakey'
Johnson
and
Ed Plummer
GUESS
Guess was
Payless Shoe Source:
founded in
Payless Shoes
1981, in
began in Topeka,
Los Angeles,
Converse:
Kansas in 1956 by
California.
In 1908 the Converse Rub-
two brothers, Louis
The company
ber Corporation opened for bus-
and Shaol Pozez.
also owns the
iess, but did not launch their All Star
Just as with 7/11,
Marciano
asketball shoe untill 1917. Also known as
the `Payless' brand
clothing line.
`Chuck Taylors' named after Charles `Chuck'
has seemingly
H. Taylor
declined in the US,
3
however, it has been
growing strong
throughout the is-
lands.
Starbuck Coffee Houses (wide-
ly known simply as Starbucks)
was launched on March 30, 1971 by
English teacher Jerry Baldwin, writer
Gordon Bowker and history teacher Zev
17
Siegl at 2000 Western Avenue; it then was re-
located to 1912 Pike Place in Pike Place Market,
Seattle, Washington.
In 1988, the trio sold the Starbucks chain to entre-
preneur Howard Mark Schultz, who rebranded some
1
of his own II Giornale coffee outlets as Starbucks' and
quickly began to expand. Starbucks is the largest
Paris Hilton
coffee house chain in the word ­ever. At one point in
its massive growth phase, a new Starbucks franchise
Handbags & Accessories:
opened every workday.
Paris Hilton, Americanbself-made media
Icon, unveiled her collection of handbags
just this year in Mumbai. Paris, now has
6
stores in the Philippines and even has
attached her brand to Azure Residences in
Manila ­which rapidly sold out during
the pre-sale. Bravo Paris!
The Coffee Bean and
Tea Leaf Philippines, Inc. :
7
Founded in 1963 by,
Herbert B. Hyman
in California,
USA.
33 THE PHILIPPINES MAGAZINE | TOP 20 US BRANDS IN THE PH

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