TOP 20 US Brands
in the Philippines
ound on nearly every other corner
n an effort to give existing and
in the Philippines: 7/11 Convenience
would-be investors an idea of
Stores, is the clear leader in the market;
the market and business land-
claiming some 80% of the market share
scape in the Philippines, our
in the metro. The convenience store
publisher's spent 1-year: inter-
chain is also represented a lot better in
viewed more than 5,000 people,
the Philippines than in most countries:
they visited over 1,000 businesses
nicer, cleaner stores, better service and
and entrepreneurs from Bohol to
more professional staff. However, reluc-
Mertro Manila, to compile `The List'
tantly, we did not include them in our
of Our TOP 20 US Brands in the Phil-
TOP 20 List because ­unknown by many
Americans- the convenience store gi-
ant is a Japanese corporation, though
We looked for businesses which
it has an American subsidiary in Dallas,
were entrepreneurial in concep-
Texas. Nonetheless, it deserves to be
tion, maintained or out-performed
represented, so though not part of our
their US counterparts, conveyed a
official list, it is definitely worth being
clear brand, upheld their service
and product standards, and repre-
sented their brand the same ­if not
There are now more than 20,000 US,
better than- the way in which they
European, Australian and Italian brands
do ­and in some cases did- in the
and entrepreneurs currently with stakes-
United States -and succeeded.
up in the Philippines new booming
economy. From simple donut shops and
Investors looking to enter and suc-
cigarettes to huge brands such as, Mc
ceed in the Philippines market-
Donald's, GE, Donald and his daughter
place, can use this list to make their
Ivanka Trump, a clear indicator of the
own assumptions and can also see
Philippines emerging mega economy.
`what works' here. We did not in-
Slowly, the country is proving itself as
clude many obvious retail brands,
a Mecca for international entrepreneurs
due to their lack of actual foot traf-
and their brands.
fic or because they had altered their
US concept too dramatically. We
also did not include brands which
were carried exclusively in depart-
ment stores or that were `managed'
by third parties and were not con-