@OP P ORTU N I T Y / PU BLISH ER S FORWARD
REDISCOVER
THE PHILIPPI NES
W IT H K ARE E M AN TON IO
Rediscovery is exciting. It inspires and empowers people
to do great things, reach new heights and accomplish the
seemingly impossible. The Philippines is in a state of
rediscovery right now: a unique moment in time when
yesterday's limits no longer apply and the rules of the
game are being redefined.
The Philippines is embarking upon a Renaissance - a
rebranding of the nation's image, an initiative to which
the United States has pledged its support - to double the
trade, tourism and investment dollars to the Philippines'
7,107 islands. United States Senator David Haley,
expressed his excitement for the Philippines' plans for
their new image campaign, and went further to endorse
The Philippines Magazine International as a powerful
catalyst to the Philippines' Renaissance. "...what they're
doing is beautiful; it's about time that we all were able to
discover the beauty of the Philippines." ­US Senator
David Haley.
Philippine President NoyNoy Aquino recently toured the
United States to personally lobby his trade and invest-
ment programs. Courting politicians and Fortune 500
executives, President Aquino returned to the Philippines
P H OTO CR E DI T: ROY MANAN QU I L / ROYB OT VI SI ON .COM
with a long-term plan and partnerships to increase the
flow of assets into the country. In the past decade - while
global economies floundered- the Philippine economy
top marketing houses to do the job. The problem has
boomed. Savvy investors from around the globe cut their
been to find passionate promoters or lobbyists who could
losses and dumped billions into the Philippines realizing
not only bring investors to the table, but to find market-
huge and rapid returns. Recognizing the need to aggres-
ers who would truly understand and maintain the unique
sively promote the new economy, President Aquino stated
values which make the Philippines such a goldmine.
in a recent interview, "Welcome, the Philippines is open
for business..." In an effort to bring customers to the
The Philippines Magazine is a showcase.
In it we
country, officials and entrepreneurs in the Philippines
celebrate the beauty and the unique lifestyle that is
have been knocking on the doors of some of the world's
Filipino. Our hope is to inspire our readers with the
11 SPRING 2011 / THEPHILIPPINESMAGAZINE.COM

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